Electronic voting is often seen as a tool for making the electoral process more efficient and for increasing trust in its management. Properly implemented, e-voting solutions can increase the security of the ballot, speed up the processing of results and make voting easier. However, the challenges are considerable. If not carefully planned and designed, e-voting can undermine the confidence in the whole electoral process. This policy paper outlines contextual factors that can influence the success of e-voting solutions and highlights the importance of taking these fully into account before choosing to introduce new voting technologies.