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Responding to citizen needs and interests is a central feature of democratic governance. In democratic societies, political parties aggregate these demands from diverse groups and articulate public policy options for addressing these needs. During elections, political parties campaign on their distinct proposals for addressing societal needs, offering voters the opportunity to choose among parties on the basis of their policy positions. These campaign efforts also promote different parties’ credibility, competence, experience, and genuine interest in addressing different societal needs.

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