Imagine going to the supermarket and instead of selecting items and brands due to their taste and price, you have to choose between pre-filled shopping carts offered by the macedonian supermarkets. In this scenario consumers are asked to make a choice between pre-filled shopping cart 1, shopping cart 2, shopping cart 3, or shopping cart 4 from one of the supermarkets above. The catch is the stores get to choose what’s inside the cart you buy. Consumers surrender decision-making to the supermarket on which products to buy and place their blind trust in the selected supermarket and how they decide to fill the shopping cart.